Twin Lotus Original Herbal Toothpaste ""Dark, Coarse and Bitter are good", because it is made from natural herbs. We do not bleach our product." “Dark” as we blend assorted natural herbs together without bleaching them to preserve its natural goodness. “Coarse” as our herb powder will be swelled when absorbing water, giving the softness and high flexibility in cleaning teeth and gum smoothly without damaging teeth enamel. “Bitter” as it is original taste of natural herbs. Altogether it helps clean your teeth and gum, eliminates bad breath, and safely decreases cigarettes, tea, and coffee stains, as well as keeps your breath fresh and clean all day long. Contains: Sorbitol, Calcium Carbonate, Cuttlefish bone, Streblus Asper (toothbrush tree), Clinacanthus nutans flower, Sodium Laurel Sulfate,Silicon Dioxide, Orange Jessamine, Peppermint Oil, Menthol Crystal, Eucalyptus Oil, Sodium Benzoate. Research by the leading IBS company to confirm the efficacy of Twin Lotus, with the idea "Why use chemical when herbs can do the job?" This product sells way below other online locations the lowest price being: $8.45